SPU SELF PUB YOUniversity / September 08

If you've decided to publish your book yourself, you don't need to reinvent the wheel.

This four-session webcast will give you very specific and detailed step-by-step how to instructions using your own material and information to make this a profitable experience:

• Understand self publishing (pros and cons, timelines, roles and responsibilities for the author)
• Become a publisher (creating a new publishing business, seller’s permits, sales taxes, budget, business plan, return on investment)
• Price your book (retail, discounting and cost considerations)
• Attract your professional team (book designer, copywriter, photographer, assistant and others)
• Create a professional publisher and book “brand” (book cover, book interior, publisher name, logo)
• Learn how to request and keep track of the intellectual property you need permission to use in your book
• Get the right numbers and listings (ISBN, bar code, LCCN, copyright and more)
• Negotiate the world of printers (digital versus offset, specifics of working with LightningSource, book size, illustrations, color, uploading files, proofreading)
• Use the power of Amazon.com (get listed, add content, consider Amazon Advantage)
• Learn the secrets of the virtual marketing to sell your book

Details of course agenda are belo